Growth Operations Infrastructure for Mental Health Clinics

Install the operating infrastructurethat helps your mental health clinic grow.

We start by recovering dormant patients, leads and unfinished conversations. Then we install the system that helps every lead, patient and referral move forward without getting lost in WhatsApp, spreadsheets or human memory.

Start with recovery. Prove ROI. Turn the result into permanent infrastructure.

Admin and Director Intelligence
Active patients
184
+12
Continuity rate
72%
+4%
No-shows
9%
−2%
Recovered value
$4.2k
this mo
Attendance last 8 weeks
sessions
Reactivation queue
14 inactive patients to reach out
Open
Patient Experience
YO
Your Clinic
🔔
Next session
Thu · 4:30 PM with Ana
Confirm
Continue your process
Complete the reflection from last session
Resource
Sleep routine guide
Check-in
How are you today?
Your next step
Book your continuity session
Practitioner Workspace
Good morning
Dra. Ana Ruiz
This month
$2,840
Patients
24
Today
5
Follow-ups
3
Lucía M.
Continuity, send resource
Diego P.
Follow-up · 5 days silent
Sara K.
Next session Fri 10am
From dormant value to permanent infrastructure
Dormant opportunity
→
Recovery workflow
→
Recovered patient
→
Permanent operating system
Building with early clinics, partners and mental health teams
Clinic Partner
Mental Health Center
University Partner
KunaOS Early Partner
Wellness Group
Clinical Network
Clinic Partner
Mental Health Center
University Partner
KunaOS Early Partner
Wellness Group
Clinical Network
Placeholder partner slots. Real clinic and partner logos added once confirmed.
The invisible operational problem

Your clinic does not lose patients in one dramatic moment. It loses them between every step.

A lead is not answered. A no-show is never contacted again. A patient finishes one session without a next step. An inactive patient disappears into an old spreadsheet. Individually, each leak looks small. Together, they become lost revenue, empty calendars and invisible operational chaos.

Reality check

This is exactly what many clinics are currently operating through WhatsApp, Excel and human memory.

New lead without an assigned owner
Slow or inconsistent first response
Conversation that never becomes a booking
No-show without a recovery attempt
Patient without a next session
Inactive patient who is never reactivated
How KunaOS is implemented

One infrastructure, implemented in two moments.

We do not ask a clinic to buy a complete platform before proving value. We begin by recovering opportunities that already exist. Then we transform that recovery system into the permanent operating infrastructure behind the patient journey.

Phase 1

Recovery Sprint

Fast ROI

A focused implementation that begins during the first 30 days to recover dormant leads, inactive patients, no-shows, unfinished conversations and referral opportunities. Value is measured over a 90-day recovery window.

  • Baseline diagnosis
  • Opportunity segmentation
  • WhatsApp follow-up scripts
  • Dormant lead follow-up
  • Former patient reactivation
  • No-show recovery
  • Referral campaign
  • Recovered revenue dashboard
Expected result
Initial ROI, validated pain and visible recovery opportunities.
Phase 2

Patient Journey OS

Implemented as White Label KunaOS
Infrastructure

We install the complete system that helps the clinic acquire, convert, accompany and reactivate patients without depending on fragmented tools or human memory.

  • Operational CRM
  • Patient states
  • Assigned owners
  • Automations
  • Alerts
  • Dashboards
  • SOPs
  • Continuity workflows
  • Referral tracking
  • Operational reports
  • White Label patient experience
Expected result
Permanent growth infrastructure for the complete patient journey.
Recovery Sprint→ proves ROI →Patient Journey OS→ prevents future leakage

Every Patient Journey OS implementation begins with the Recovery Sprint. A clinic can purchase the Sprint independently or commit directly to the full roadmap at a lower total implementation cost.

KunaOS enters through ROI and stays as infrastructure.

The Patient Journey OS

Five layers. One growth operations infrastructure.

Each layer solves a different part of the journey. Together, they create a system that generates opportunities, converts conversations, protects continuity and recovers lost value.

Layer 01
Acquisition
Generate and organize more opportunities.
  • Acquisition channels
  • Lead registration
  • Lead source
  • Outreach messages
  • Opportunity prioritization
  • Channel performance
Layer 02
Conversion
Turn conversations into booked appointments.
  • Fast WhatsApp response
  • Lead qualification
  • Next-step recommendation
  • Practitioner assignment
  • Booking
  • Attendance confirmation
  • Follow-up when the lead goes silent
Layer 03
Continuity
Give every patient the correct next step.
  • Patient stage
  • Reminders
  • Post-session follow-up
  • Dropout-risk signals
  • Team notifications
  • Active-patient visibility
  • Non-clinical accompaniment
Layer 04
Reactivation
Recover patients and opportunities that became inactive.
  • Inactive patient detection
  • Recovery lists
  • Reactivation messages
  • Response measurement
  • Return booking
  • Recovered revenue attribution
  • Referral campaigns
Foundation layer

Operations and Intelligence

Know what is happening, who must act and where opportunities are being lost. Supports the four layers above.

  • Operational CRM
  • Patient states
  • Assigned owners
  • Tasks
  • Alerts
  • KPIs
  • Reports
  • SOPs
  • Leakage detection
  • Next action
The complete patient journey

Twelve moments where a clinic can lose or protect a patient.

Patient Journey OS follows the person from the first incoming message to continuity, recovery, closure and referral.

Chapter 1

Acquire

01
New lead
Risk
The opportunity enters without source, owner or response time.
System response
Register source, assign owner, define initial state and maximum response time.
02
First contact
Risk
Slow response or no follow-up when the person goes silent.
System response
Suggested script, contact status, response tracking and follow-up task.
03
Qualification
Risk
The team does not know what the person needs or what should happen next.
System response
Minimum questions, need label, general interest level and clear next action.
↓
Chapter 2

Convert

04
Match or assignment
Risk
The handoff between admin and practitioner becomes unclear.
System response
Professional recommendation, visible availability, assigned owner and clear handoff.
05
Booking
Risk
The person expresses interest but never completes the booking.
System response
Booking link, confirmation, reminder, instructions and reservation policy.
06
Attendance or no-show
Risk
A missed appointment becomes a lost patient.
System response
Attendance status, no-show recovery flow and rescheduling message.
↓
Chapter 3

Continue

07
First session completed
Risk
The patient leaves without a clear next session or next step.
System response
Suggested next session, post-session follow-up and continuity task.
08
Active patient
Risk
The patient is technically active but the clinic cannot see whether continuity is protected.
System response
Visible next appointment, reminders, non-clinical follow-up and team visibility.
09
Dropout risk
Risk
The patient cancels, stops booking, pauses or stops responding without an operational alert.
System response
Risk alert, team task, follow-up message and reason tracking.
↓
Chapter 4

Recover and grow

10
Inactive patient
Risk
The patient disappears into an old list or WhatsApp conversation.
System response
Reactivation queue, soft return campaign, response tracking and recovered revenue attribution.
11
Discharge or closure
Risk
The process ends without an orderly closure or future relationship.
System response
Structured closure, future check-in, general resource and final experience.
12
Referral or promoter
Risk
A satisfied patient recommends the clinic, but the source and result are never tracked.
System response
Referral campaign, defined benefit, source tracking and new lead registration.
Recovery ROI

How much value may already be dormant inside your clinic?

Estimate the value that may be recoverable from dormant leads, inactive patients and unfinished follow-up, before the Recovery Sprint begins.

Insight

The Recovery Sprint is designed to prove this value before the clinic expands into the full Patient Journey OS.

Recovered patients (est.)
4
50 × 8%
Recovered sessions (est.)
0
× 3 sessions
Estimated recovered value
$0
@ $120 / session
Recovery Sprint payback
1.4×
vs $997 Sprint
Kuna Recovery Sprint
$997
One-time investment
Value measured during the 90-day recovery window.

Illustrative operational model. Actual results depend on the quality of the database, patient volume, response rates, execution and adoption. KunaOS does not guarantee clinical outcomes or new patient acquisition.

What KunaOS becomes inside the clinic

Three connected surfaces. One operating infrastructure.

These are the interfaces through which the five operational layers become visible inside the clinic.

Patient Experience
Accompaniment, continuity and branded next steps.
Onboarding, reminders, general resources, non-clinical check-ins and next-step cards, in a branded space patients actually open.
Patient Experience
YO
Your Clinic
🔔
Next session
Thu · 4:30 PM with Ana
Confirm
Continue your process
Complete the reflection from last session
Resource
Sleep routine guide
Check-in
How are you today?
Your next step
Book your continuity session
Practitioner Workspace
Patients, next actions and continuity status without admin fog.
Assigned patients, next actions, continuity status, active and inactive patients, follow-up queue and earnings where applicable.
Practitioner Workspace
Good morning
Dra. Ana Ruiz
This month
$2,840
Patients
24
Today
5
Follow-ups
3
Lucía M.
Continuity, send resource
Diego P.
Follow-up · 5 days silent
Sara K.
Next session Fri 10am
Admin and Director Intelligence
Measurement, direction and operational improvement.
Acquisition sources, lead conversion, no-shows, continuity, inactive patients, recovered revenue, practitioner performance and monthly reporting.
Admin and Director Intelligence
Active patients
184
+12
Continuity rate
72%
+4%
No-shows
9%
−2%
Recovered value
$4.2k
this mo
Attendance last 8 weeks
sessions
Reactivation queue
14 inactive patients to reach out
Open
Before / After

From WhatsApp, spreadsheets and memory to one visible operating system.

✕
Before
Operating on memory and goodwill
  • Leads scattered across channels
  • WhatsApp conversations without ownership
  • Spreadsheets nobody fully trusts
  • No clear patient states
  • Manual follow-up
  • No-show recovery depends on memory
  • Inactive patients remain invisible
  • Referrals are not attributed
  • No complete journey dashboard
✓
After KunaOS
One visible operating system
  • One visible patient journey
  • Every opportunity has an owner
  • Every patient has a state
  • Every stage has a next action
  • Follow-up workflows are repeatable
  • No-shows enter recovery
  • Inactive patients enter reactivation
  • Referrals return to acquisition
  • Directors can see where value is leaking
Continuity is compounding

Continuity compounds.

When a patient drops off, you do not lose one appointment. You may lose the entire process that never continued. This is what the Continuity layer of Patient Journey OS is built to protect.

Cumulative retained value · Example at $120 / session
Retained value Key inflection
$0$360$720$1,080$1,440Session 1Session 2Session 3Session 6Session 8Session 12$120$240$360$720$960$1,440
1
Session 1
Branded onboarding helps the patient enter the process with clarity.
$120 cumulative
Patient recovered
The patient returns to the process and continuity begins to accumulate value.
$240 cumulative
3
Session 3
Early follow-up reduces the risk of disappearing after the first sessions.
$360 cumulative
6
Session 6
Resources and reminders support continuity when motivation drops.
$720 cumulative
8
Session 8
Reactivation workflow helps recover inactive patients.
$960 cumulative
12
Session 12
Sustained process creates more value for the patient and the clinic.
$1,440 cumulative

Retention is not linear. One recovered patient can unlock an entire continuity journey.

Time saved

Estimate the time your clinic could recover.

Operations and Intelligence does not only recover revenue. It gives the team time and visibility back.

Estimated monthly time recovered
0 h
Estimated monthly operational value recovered
$0
Practitioner workflow hours · 128 hPatient volume hours · 30 h
Build or implement

Building a complete Patient Journey OS from scratch can cost six figures.

To create a branded patient experience, practitioner workspace and director intelligence from scratch, a clinic would usually need product strategy, UX design, healthcare software development, security work, testing, maintenance and ongoing improvements.

Option A

Build externally

US software factory · Custom project from zero

  • Patient app or patient portal$40K – $150K+
  • Practitioner workspace$25K – $80K+
  • Admin and director intelligence$30K – $100K+
  • Branding, UX and patient journey flows$10K – $40K+
  • Automations and reminders$10K – $50K+
  • QA, security and deployment$15K – $60K+
  • Annual maintenance15% to 25% of initial cost
Estimated external build
$100K – $400K+
Estimated annual maintenance: $15K – $100K+
Option B · Recommended

Implement Patient Journey OS

Growth operations infrastructure, ready to deploy

  • Recovery Sprint
  • The five operational layers
  • Complete patient roadmap
  • Patient Experience
  • Practitioner Workspace
  • Admin and Director Intelligence
  • Continuity workflows
  • Reactivation workflows
  • Operational visibility
  • White Label implementation
  • Team onboarding
Prebuilt operating infrastructure, adapted to your clinic.
See implementation options
At-a-glance
External build$100K – $400K+
Patient Journey OS · PrebuiltSee pricing →

Why begin a software project from zero when the operating infrastructure already exists?

These are illustrative market ranges based on common healthcare software development costs. Actual external development costs vary by scope, compliance requirements, integrations, geography and vendor.

The experience layer of Patient Journey OS

First the system works. Then the complete experience becomes yours.

White Label KunaOS is not a separate logo package. It is the branded patient experience built on top of the complete Patient Journey OS. First we recover revenue. Then we make the complete patient journey feel premium, organized and native to the clinic.

Example: Serena Clinic

A patient experience that feels fully theirs.

No visible Kuna branding. Their logo, their colors, their resources, their patient journey.

Serena Clinic
Calm care, continuously.
Brand palette
Deep blue
Cream
Soft green
Sand
Serena reminder
Hi Ana. Your Thursday 4:30 PM session with Dr. Ruiz is confirmed. Reply to reschedule.
Serena resource
Breathing exercise · 4 minutes
Serena patient journey
Intake
→
Session
→
Follow-up
→
Continuity
→
Recovery
Serena Clinic is a fictional example used to illustrate the White Label experience.
Patient Experience
Serena Clinic
🔔
Next session
Thu · 4:30 PM with Dr. Ruiz
Confirm
Continue your process
Complete the reflection from last session
Serena Clinic resource
Breathing exercise · 4 min
Gentle check-in
How are you feeling today?
Your next step
Book your continuity session
Patient journey progress
Intake
→
Session
→
Follow-up
→
Continuity
Three users. One system.

Built for the whole clinic, not just the front desk.

What is not measured cannot be improved. What is not accompanied does not continue.

Patient
Continuity, clarity and a coherent branded experience.
Powered by Continuity and Reactivation layers.
Session reminder
Thu · 4:30 PM with Ana
Resource
Sleep routine guide
Next step
Book continuity session
  • Guided onboarding
  • Session reminders
  • Clinic resources
  • Non-clinical check-ins
  • Next-step cards
  • Branded experience
Practitioner
Assigned patients, next actions and less operational friction.
Powered by Conversion and Continuity layers.
Patients
24
Today
5
Follow-ups
3
Lucía M.
Diego P.
This month · $2,840
  • Assigned patients panel
  • Next actions list
  • Continuity status
  • Active and inactive patients
  • Follow-up queue
  • Earnings and commissions
Admin / Director
Visibility, responsibility, KPIs and improvement loops.
Powered by the Operations and Intelligence layer.
Continuity
72%
No-shows
9%
Inactive
18
Recovered
$4.2k
  • Acquisition sources
  • Continuity graph
  • No-show metric
  • Inactive patients metric
  • Recovered value
  • Practitioner performance
Scope

Honest about what KunaOS is and what it is not.

What KunaOS does
  • ✓Acquisition tracking
  • ✓Lead pipeline
  • ✓Operational patient states
  • ✓Assigned ownership
  • ✓Administrative follow-up
  • ✓Session reminders
  • ✓Continuity workflows
  • ✓No-show recovery
  • ✓Patient reactivation
  • ✓Referral tracking
  • ✓General resources
  • ✓Practitioner Workspace
  • ✓Admin and Director Intelligence
  • ✓Operational metrics
  • ✓Branded patient experience
  • ✓Reports and improvement loops
What KunaOS does not do
  • ·Replace the clinic's EHR
  • ·Create clinical diagnoses
  • ·Prescribe
  • ·Make clinical decisions
  • ·Replace the therapist
  • ·Guarantee clinical outcomes
  • ·Guarantee new patient acquisition
  • ·Automatically include unlimited custom integrations
  • ·Handle medical billing or insurance claims unless separately scoped and technically viable
Ways to work with KunaOS

Start with recovery or commit directly to the complete infrastructure.

Both paths begin with the Recovery Sprint. The difference is whether the clinic purchases it independently or includes it inside the complete Patient Journey OS implementation.

Entry offer
Kuna Recovery Sprint
$997
Initial implementation during the first 30 days. Value measured over 90 days.
  • Baseline diagnosis
  • Opportunity segmentation
  • WhatsApp follow-up scripts
  • Dormant lead follow-up
  • Former patient reactivation
  • No-show recovery
  • Referral campaign
  • Recovered revenue dashboard
  • Final ROI report
Optional Recovery Operations continuation: $197/month after the Sprint.
Recommended
Recommended
Patient Journey OS
White Label KunaOS
$3,000 implementation
+ $699/month up to 10 practitioners · +$59/month per additional practitioner · 3-month minimum
  • Everything in Recovery Sprint
  • The five operational layers
  • Complete patient roadmap
  • Operational CRM
  • Patient states and assigned owners
  • Acquisition and conversion visibility
  • Continuity workflows
  • No-show and reactivation workflows
  • Practitioner Workspace
  • Admin and Director Intelligence
  • Reports and SOPs
  • White Label patient experience
  • Branded reminders and resources
  • Team onboarding
Custom projects
Kuna Custom Studio
From $5,000
Free discovery call · Larger projects $15K to $50K+
  • Free discovery call
  • Custom scope
  • Milestone-based development
  • AI workflows
  • Multi-location dashboards
  • Training hubs
  • Custom reporting
  • Specialized internal tools
  • Optional maintenance
Pricing relationship

Direct roadmap commitment saves implementation cost.

Phased purchase
  • Recovery Sprint$997
  • Later Patient Journey OS upgrade implementation$2,500
Total implementation paid
$3,497
Direct Patient Journey OS
  • Implementation$3,000
  • Recovery SprintIncluded
Implementation savings
$497

The monthly subscription changes to $699 when the complete Patient Journey OS becomes active. The clinic never pays both monthly plans at the same time.

Value recovery promise

KunaOS should recover value before you scale.

90-day value realization window

During the first 90 days after the Recovery Sprint begins, we work to identify at least 1x the value of your investment through recoverable sessions, reactivatable patients or recovered operational time.

If we cannot identify that value within 90 days, we continue working without an additional professional fee until the threshold is reached, provided that the clinic has completed the implementation requirements.
Initial implementation during the first 30 days. Value measured over 90 days.
  • The clinic must provide minimum operational data
  • The clinic must participate consistently
  • Database quality affects results
  • Does not guarantee clinical outcomes
  • Does not guarantee new patient acquisition
  • Measures recoverable operational value

The Recovery Sprint proves the opportunity. Patient Journey OS turns the result into permanent infrastructure.

Free Recovery Audit

Find where your clinic is losing patients, revenue and operational visibility.

A 45-minute working session where we map your current patient journey, identify dormant opportunities and estimate whether the Recovery Sprint or the complete Patient Journey OS is the correct next step.

  • ✓Acquisition channel review
  • ✓Lead response process
  • ✓Dormant lead review
  • ✓No-show process
  • ✓Patient continuity review
  • ✓Inactive patient opportunities
  • ✓Referral process
  • ✓Operational ownership
  • ✓Current tools
  • ✓Recoverable value estimate
  • ✓Recommended starting path
No sales pressure. If KunaOS is not right for you, we will say so.
Book a Call Directly

We use your details only to schedule and prepare your audit. No spam.

Free Recovery Audit